The UK's leading affordable gym

Pure Gym’s original bespoke-developed IT system was designed to support just six or seven sites. But as the company grew, so did the need for a more holistic IT system that could better support both their members’ needs and Pure Gym’s plans for expansion.

“With the Exerp platform we are now able to expand our business without IT constraints. What we appreciate most is that Exerp is challenging us in our thinking and solutions. In this regard we gave up the idea of building our own system after having looked at the Exerp database structure and API.”

– Andrew Forsyth, Head of IT, Pure Gym